Guidelines to a better E-commerce Success

It's a world of Electronic business or more commonly known as E-commerce where shopping buying selling etc are done online. To have a successful business the e-commerce site owners need to avoid some vital mistakes. Following are few of the guidelines to help the ecommerce sites to do better business.

• Show Trust
  Show trust in your customers and do not ask them to register even before they start their shopping. Asking them to do that will put them off and you will end up loosing valuable customers. By asking them to register right at the beginning you are compelling them to buy your goods. It is not necessary that the customer will buy everything he/she puts in the shopping cart so don't pressurize them .However once they have selected their goods you can ask them to create an account or better still ask them to do so after they have placed their order.

• Don't mass mail
  Many e-commerce site owners think that mass mailing consumer's world wide will help in increasing their business. Though the idea is good it doesn't work. Why?? These mails are nothing but spam and no internet user trusts a spam.

• Search engine friendly website
  An ecommerce business flourishes only when it gets traffic. This traffic is possible when they get indexed by good search engines. Good search engines only index sites with keyword rich title tag, relevant META tag, and good relevant content.
  
  So make sure your site has all these. Don't have too many flash images with very little content because search engines fail to index sites with too many images which in turn will hamper your traffic and ultimately your business.

• Fast loading
  Ecommerce sites have to load at a faster pace…… that's how they make money. People using ordinary modems get bored easily if the site takes a long time to load and you end up loosing business. This generally happens if you place big images on the home page of your E-commerce site. So while designing your sites make sure you choose images accordingly.

• Attractive name
  Giving your website an attractive name is a smart way of drawing the customer's attention. For example, Pegasus InfoCorp Pvt. Ltd has designed and developed an E-commerce site known as Rupali online based in UK. This site sells exclusive readymade garments and has been having a huge turnover in the past few years in the UK. The name Rupali is attractive and easy for customers in the UK to remember without many hassles. Not only this but we at Pegasus InfoCorp Pvt. Ltd. have had the opportunity to design and develop various other E-commerce sites like Smartfashions, Smartkiddies wear etc which are also doing a great business in the UK.

• Active marketing
  In case of ecommerce sites craving a niche for yourself in the customers shopping list is very difficult but when done with proper techniques it's a huge success. Marketing for an ecommerce site is done through following ways:
  1. Registeration in relevant top most search engines
  2. Affiliate marketing
  3. Online advertising
  4. Online banners.

This article has been compiled by the content development team at Pegasus InfoCorp which pulls subject matter specialists from different work domains. They can be contacted through the Pegasus InfoCorp website at info@pegasusinfocorp.com. Pegasus InfoCorp is an India based web design, web development and online/ offline software development company. Please visit http://www.pegasusinfocorp.com to read more articles and know more about us!

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