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Wholesale and Retail eCommerce Site
Smart Fashions

London, UK


Smart Fashions is a UK based wholesaler and retailer of western fashion garments. Their trading business is built on purchasing fashion garments manufactured in Asia and the UK, and selling these to their existing clientele. The primary customer base of Smart Fashions includes a huge network of wholesale clients across UK and Europe.

Pegasus InfoCorp has worked with Smart Fashions to build a complex eCommerce site that caters to their wholesale and retail customers. The retail customer enjoys all standard eCommerce features including individual member history and favourite, multiple payment options and order tracking by email. However, the backend online software has been primarily built to give the administrator complete flexibility to manage wholesalers. This includes building customized packages (with various size/ colour products) and discount options, building and promoting specific wholesale packages based on available inventory and easily managing inventory for both wholesale and retail purchases.

The site has been deployed in September 05, and has hugely simplified the wholesale customer experience with Smart Fashions. The backend online software now also serves as a single reference point for management for wholesale business management and reporting.

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