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mpact of Colours on your Website

Colour is the first thing that we index when we are looking/appraising anything and we make an instant response to it before anything else. Colour is the most effective tool that can be used to make an impact. According to psychologists colour impression can account for 60% of the acceptance or rejection of any product or service.

Utilize this knowledge while planning the colour scheme of your website. Understanding what different colours mean to different people and how to use these colours to enhance your image will help you gain more from your life.

Irrespective of whether you are a first timer or a veteran web designer / developer deciding the colour scheme for your website is always a difficult task. Moreover synchronizing the colours of your website with your company logo or your company colour (if any) is also quite tedious. Apart from all these hurdles and the facts about the right colours making the impact on the visitors it is also necessary to take into account the limited number of colours that actually get displayed on the web browsers. These colours are known as web safe colours.

There are various colour pickers available on the internet that assists you to pick up a web safe colour for your website.

  • Colour Schemes Generator 2 designed by Petr Stanicek
  • Page Tutor Colour Picker II
  • 216- colour Webmasters Colour Palette.
  • Dougie’s Colour Picker
  • DigitDesigns Website Colour Picker
  • Colour Picker
  • Dynamic Web Coding Colour Picker
  • Web Colours 4096 Colour Picker and
  • John Decembers Hex Hub

The colour scheme of your site is directly proportional to the objective of your site, whether it is a corporate site, classifieds site or an ecommerce site etc. Then it is necessary to identify the target audience whether they are men, women, children, teenagers etc. The objective of your site and the target audience will help you to a great extent in selecting the best available colour scheme for your website.

There are several aspects which have to be emphasized on while finalizing the colour scheme;

  • The colours should widen the site's appeal
  • They should project a quality image and
  • They should make a site appear friendlier and more approachable.

Look at your site carefully and predict the messages they seem to be sending to your visitors. A well selected colour scheme will impart the feeling of dependability and credibility to your site visitors which will boost the chances of them becoming your customers. On the other hand a badly done colour scheme will repel them form your site.

This article has been compiled by the content development team at Pegasus InfoCorp which pulls subject matter specialists from different work domains. They can be contacted through the Pegasus InfoCorp website at Pegasus InfoCorp is an India based web design, web development and online/ offline software development company. Please visit to read more articles and know more about us!

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