Bad looking things are always repulsive. This rule is applicable in case of badly done websites too. The biggest set back with a badly done website is that the visitor will evaluate your company by it. These visitors are your prime customers and instead of pushing they away implement techniques to attract them to your website.
If you are planning to redesign your company website or creating a brand new website follow these simples’ rules to ensure your site is as attractive to the visitors as flowers are to butterflies!
A. Website loading:
Our article on ‘Techniques to enhance the website download’ gives an in depth idea for the quick download of the website. We have described the process of designing your homepage, about managing your HTML coding and graphics.
B. Navigation:
Provide your visitor with the essential navigational layout. It is important for them to find the services/information/products they are looking for. Make sure you have proper navigational links on all your web pages so the visitor knows how to get what he wants as well as how to get back to the page they were at the beginning.
C. Color Therapy:
Colors are always attractive. Make use of this information to pull visitors to your site. Did you know that all colors mean something? For example
- Blue: Color of loyalty and trust. Calming color.
- Red: signifies action, passion, and strength.
- Purple or Black: Colors of royalty, sophistication, or wealth.
- White :Peace, Purity, Truth
- Black: Devil, Satanic.
- Green : Regeneration, growth
However different cultures have different meanings for the colors. So be sure which audience you are targeting before you make those changes.
D. Content and images:
Don't place the contents and images on your site blindly. Have a proper plan before creating your website so everything for example the content, the design and the images look synchronized. You should not only have a well designed website but also good well placed content and images. Content and images placed haphazardly gives an impression of disordered company. And you sure don't want that image for your company
E. Do your homework:
It is always safe to do your homework. Take a good look at other sites dealing in the same services as you are. Looking at other sites doesn't mean you copy them. Going through them will give you ideas which you can then implement on your site. You can also see the way they have placed their content their images. All this will help you in creating the look you needed for your website.
There are many search engines where you can do your background checking. Obviously Google is the best place you can start your research. But you can also go through Go.com, Hotbot.com, Dogpile.com, Excite.com, Altavista.com etc.
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