Little Write Brain is a Chicago based publishing and education company that aims to instill a passion for reading, writing and storytelling in children through the use of proprietary online book creation tools. For the development of their principal product, an online customized character and story creation website, an extensive vendor/ partner search was conducted across companies in the US and India. Pegasus InfoCorp was contracted on a long term basis for the entire website software development.
The Little Write Brain site has several advanced proprietary tools to create the most personalized storybooks in the industry. All stories – the characters, the plot lines, and the illustrations – can be created and modified by children and their parents through fun and easy-to-use proprietary online tools. The entire site user interface and software has been created by the dedicated efforts of very creative and passionate onsite and offshore design and development teams working on the project, across different phases of development of the site. Several advanced tools have been built which gives site members unique options, such as:
- Custom building and saving unlimited story book characters in member accounts - Creating entire stories by choosing / creating different plotlines, and saving incomplete stories for further future development
- Online printable version creation (complete with Front Page, Last Page, Author Page) and online ordering of the personalized storybook hardcopy
The dynamic web application provides users with on-the-fly character creation tools, which are enabled using a combination of cutting-edge web development technologies such as Flash 10, AJAX, and advanced JavaScript frameworks and libraries such as jQuery coupled with thousands of lines of custom JavaScript code. A team of highly proficient developers have developed a robust server side application in ASP.NET 3.5 supporting the browser UI. The entire website, including all the stories, character parameters, options etc is driven by a highly scalable database in SQL Server 2008 designed by very experienced database architects. PayPal, once of the world’s biggest, industry standard, eCommerce payment gateway has been tightly integrated with the website, to provide a secure, seamless and intuitive payment interface for online users. The website has been built on a standards based methodology, to ensure cross-browser and cross-platform compatibility.
The website allows for online story creation with the help of integrated modules for complete character customization and custom story plotlines. The user can order high quality prints of their customized story books. A separate backend application enables linking to an offline Print Service provider by outputting the entire story to very high quality PDF document. The PDF files generation and printing has been enabled by an advanced custom app developed using propriety PDF creation libraries.
The website has been developed keeping in mind contemporary Web 2.0 portal development trends, with a magical blend of various web technologies including HTML 4, CSS 2.0, JavaScript 1.2, AJAX, Adobe Flash 10, ASP.NET 3.5 and Microsoft SQL Server 2008.
The client has been very pleased with the overall outcome of the project and has mailed: "For feedback, I think that Pegasus has done an outstanding job on the creative end. The website is visually very appealing and has tested well in focus groups" and that "I wanted to let you know that we have received a great deal of positive feedback -- many have been "wowed" by the site. So, thank you for all your effort into putting together such a fantastic website..
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