Information is knowledge. Consumers have become smarter. They know what they want and how to get the maximum benefit in limited resources. This is the reason content plays a significant role in boosting online marketing.
Content is another form of active marketing where you attract the customers to your site by providing them the answers to their doubts. Let’s say I am a customer visiting an online shopping site. I would definitely love to know more about the products that are sold on the site. The advantages, the shortcomings, the reason why I should purchase it form that particular site so on and so forth. All this information will be only available through the content. In addition to this, the content should also be of high quality so that your visitors keep coming back to your site in search of better content. Achieving the top position is comparatively easy to maintaining that position. It requires hard work and consistency to maintain that position. Hence genuine content makes sure you have a good traffic to your site.
Sites containing good, original and relevant content always get indexed by search engines. This invariably helps you in improving your page rank.
Below are few ‘what to do’s’ to have a content rich website.
Adding content to your site is an ongoing learning process. Once you start writing you will keep getting ideas for improvement. So what are you waiting for start writing….
- An easy and appeasing web layout with lot of content. Attract visitors on basis of your content and not graphics. Let your content do the marketing for you.
Companies are usually busy meeting deadlines, promoting their products in the market to manage all the in-house functions.
- The content should be relevant to your site and be genuine. Don’t make false promises. Imply on what you write and write the truth. Write honestly don’t try to fool your visitors it will put a bad impression on your website in the long run. Write the content from a futuristic point of view. We all know the saying ‘Words strike deeper than sword’. This implies the impact words have on people. Keep that in mind while writing your content.
Companies generally concentrate on their core areas of business to expand their growth.
- Have inside out knowledge on the topics you are writing on. The content should satisfy all the doubts harbored by your visitors.
- The content should be written in simple English demonstrating good writing skils. It should be easily comprehended. Don’t use too much of junk information, always write to the point.
- The content presentation should be pleasing to the eyes of the reader. Use small paragraphs or bullets or numbering methods to put across your ideas in a clean and neat manner.
- First impression is the last impression. Your initial content should intrigue the visitors and keep them hooked to your site till they reach the end of the content. Answer all their questions and they will keep coming back for more.
- Always add new content. Keep upgrading the content on your site. Change is the essence of life. Same old content will bore your visitors so keep adding new interesting content.
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