a world of Electronic business or more commonly known as E-commerce
where shopping buying selling etc are done online. To have a successful
business the e-commerce site owners need to avoid some vital mistakes.
Following are few of the guidelines to help the ecommerce sites
to do better business.
- Show Trust
Show trust in your customers and do not ask them to register even
before they start their shopping. Asking them to do that will
put them off and you will end up loosing valuable customers. By
asking them to register right at the beginning you are compelling
them to buy your goods. It is not necessary that the customer
will buy everything he/she puts in the shopping cart so don't
pressurize them .However once they have selected their goods you
can ask them to create an account or better still ask them to
do so after they have placed their order.
- Don't mass mail
Many e-commerce site owners think that mass mailing consumer's
world wide will help in increasing their business. Though the
idea is good it doesn't work. Why?? These mails are nothing but
spam and no internet user trusts a spam.
- Search engine friendly website
An ecommerce business flourishes only when it gets traffic. This
traffic is possible when they get indexed by good search engines.
Good search engines only index sites with keyword rich title tag,
relevant META tag, and good relevant content.
So make sure your site has all these. Don't have too many flash
images with very little content because search engines fail to
index sites with too many images which in turn will hamper your
traffic and ultimately your business.
- Fast loading
Ecommerce sites have to load at a faster pace…… that's how they
make money. People using ordinary modems get bored easily if the
site takes a long time to load and you end up loosing business.
This generally happens if you place big images on the home page
of your E-commerce site. So while designing your sites make sure
you choose images accordingly.
- Attractive name
Giving your website an attractive name is a smart way of drawing
the customer's attention. For example, Pegasus InfoCorp Pvt. Ltd
has designed and developed an E-commerce site known as Rupali
online based in UK. This site sells exclusive readymade garments
and has been having a huge turnover in the past few years in the
UK. The name Rupali is attractive and easy for customers in the
UK to remember without many hassles. Not only this but we at Pegasus
InfoCorp Pvt. Ltd. have had the opportunity to design and develop
various other E-commerce sites like Smartfashions, Smartkiddies
wear etc which are also doing a great business in the UK.
For the example of Rupali Online given above, SEO team at Pegasus
InfoCorp Pvt. Ltd. is responsible for registering the site in the
top most fashion related search engines and directories ultimately
having the major worldwide traffic sources covered.
- Active marketing
In case of ecommerce sites craving a niche for yourself in the
customers shopping list is very difficult but when done with proper
techniques it's a huge success. Marketing for an ecommerce site
is done through following ways:
- Registeration in relevant top most search engines
- Affiliate marketing
- Online advertising
- Online banners.
Now loaded with this information we at Pegasus InfoCorp Pvt. Ltd.
wish all the E-commerce site owners a successful business.
This article has been compiled by the content
development team at Pegasus
InfoCorp which pulls subject
matter specialists from different work domains. They can be
contacted through the Pegasus
InfoCorp website at firstname.lastname@example.org.
InfoCorp is an India based web
development and online/
offline software development company. Please visit http://www.pegasusinfocorp.com
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