to many of the SEO experts, the methods used by most of the e-commerce
companies are erroneous. Many of these sites were optimized by amateurs
who had just entered the field of search engine optimization and
who were not well versed with the SEO methodology.
Most of the optimized sites have developed wrong concepts of doing
a search optimization such as;
- Title Tag
Many of the websites do not utilize their title tag to the maximum
benefit. They put up their company titles in impressive language
thinking that will help them to achieve a higher ranking but it
is not so.... Search engines prefer the title content to be keyword
'rich' as these keywords are significant factors in the relevancy
algorithm of search engines. The keywords should be relevant to
your website and your title tag should begin with them as search
engines prefer them over your company names. You can have a maximum
of 200 characters in your title tag which is within the average
limit allowed by most of the search engines…. So make sure you
utilize them to the maximum benefit of achieving a high ranking.
- Do not use generic terms
This means that websites should use specific words in relation
to their business in the META keyword tag. Make sure that you
use keywords which present the exact idea of your business to
the people visiting your site.
For example if your business is about selling computer accessories
so it will be reasonable for you to use the term 'computers' but
most of the visitors wishing to buy computers will leave your
site as soon as they realize that you are into accessories. To
prevent this, see that you put the most precise keyword in the
Wordtracker.com helps you in searching for good specific keywords
for your website. They will help you in figuring out the various
keywords people use to search for goods and services on the net
and lo and behold those visitors will become your paying customers.
- Keyword rich optimized content
SEO beginners think that lot of flash images make the website
look professional. But hey think again ...... a site without any
content has very little possibility of getting ranked even if
you have created the title tag and META tags.
It is essential for a website to have a keyword rich content.
Why?? Because most of the search engines cannot register images.
So if your website is full of impressive images but no content
the search engine will fail to notice it. Your site will be practically
invisible to the search engine. To add to the troubles many search
engines can not register Meta tags anymore. Search engines nowadays
are highly intelligent and are now indexing those sites which
have highly relevant text. So if you want to your home page to
rank well then make sure you have optimized and relevant visible
as well as invisible text on your homepage.
- Linking to a number of sites
Most of the SEO experts believe that linking to a large number
of sites will help them in achieving a high ranking. Well think
again..... Most of the times due to mass linking many websites
get linked to sites that are irrelevant, low ranking or simple
illegal. Linking to these sites will cost you your ranking and
may also result in your site getting banned by the search engines.
Apart from linking to individual sites, registering to the top
most directories or search engines will get you the foremost worldwide
traffic to your website.
Do not link haphazardly to any site, do your homework, link to
sites that are relevant to your website and have a good page rank.
Plus registering your site to top most search engines and you
are on your way to a good ranking.
- Have Patience
Have patience you won't be getting any traffic to your site immediately
after registering to the directories/search engines. Sometimes
individual linking does give you traffic within a week but that's
not the case always.
Our SEO team at Pegasus Infocorp Pvt Ltd. has found out that registering
to directories takes about a week to 15 days for the traffic to
begin. We have also seen that individual linking takes about the
same time frame. This does not mean you resubmit your link or
register again. You should resubmit again only if you have changed
your URL or when your website is not visible in their database.
These were few of the blunders committed time and again by SEO
teams all over. We are saying 'were' with the hopes that after
reading this article they won't be repeated.
This article has been compiled by the content
development team at Pegasus
InfoCorp which pulls subject
matter specialists from different work domains. They can be
contacted through the Pegasus
InfoCorp website at email@example.com. Pegasus
InfoCorp is an India based web
development and online/
offline software development company. Please visit http://www.pegasusinfocorp.com to read more articles and know more about us!
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