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ontent building to enhance your site traffic.

The trend of SEO has changed recently. Many of the sites have realized that search engines crave for good and original content…… The age old method of site linking has taken a back seat.

Quality content has become the latest mantra for increasing the page rank by many web sites. Its not like web sites have stopped link exchange but they have started giving more preference to content building.

In the beginning the process of content building will be like a confused maze with no head or tail. However when you start working on them you learn the pro and cons of it. To add to it you can always take help from the internet which has a huge information database..

Content comes in different forms like Articles, Press release, Blogs, E- books, White papers etc.


Articles have to be related to your business. You can write about how one can get into your business or the process of your particular business, the downfalls etc. You can a variety of topics to choose from with the exception that it has to be directly proportional to your web site / E- Business.

Once you finish penning them you can start posting them on various free article post sites. Make sure you also have the articles posted on your site. This way you can boost the traffic to your site with good informative content.


Blogs has been practiced by many people for quite a few years. However, the idea of using blogs for website/ E-business publicity has taken roots recently.

Blogs stand for web blogs or web logs. They are like maintaining a daily dairy online. This way a blogger (one who writes blogs) invites people to share their ideas on the blogger's thoughts. Your first blog can be an introduction to your company……then you can write blogs about your company products, the clients you are dealing with etc. You can also talk about new upcoming technologies etc.

Post these blogs on your site first and then you can post them on numerous sites which allow free blogging (most of the blogging sites are free). See that you always provide a back link to your site. Blogs has been described in more details in one of our upcoming article on blogs.

White papers:

White papers are specifically used by companies to display their products or services in more details than advertising or brochures can do. They explain their products and services using precise arguments and examples. The term 'White' is derived from white book which is an official publication of the national government. These white papers hence generally are considered to have somewhat same powers.

White papers generally try to solve problems by presenting various solutions to it. It's a great marketing importance as it showcases the company's product specifically to the consumers and its problem solving capacity.

Press release:

Press- Releases are authorized announcements made by the company or organistaions to the media. In these announcements a company annoubces about its new products or services. This is most commonly used in the field of sports, entertainment, politics etc. However it has now taken roots in the virtual world also where company's have their own press-releases to publicize either their new products or services or anything very simple down to earth like change in office address etc.

These are some of the examples which we the content team at Pegasus InfoCorp Pvt. Ltd. think will help you to build your own content and increasing your page rank.

This article has been compiled by the content development team at Pegasus InfoCorp which pulls subject matter specialists from different work domains. They can be contacted through the Pegasus InfoCorp website at Pegasus InfoCorp is an India based web design, web development and online/ offline software development company. Please visit to read more articles and know more about us!

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