Pictures are worth thousand words. Use graphics efficiently on your site. Having badly done graphics is bad then not having graphics. Good graphics will have a positive effect on the overall traffic of your site.
The graphics that you use should imply your idea. They should tell what your site is all about. They should be attractive and encourage the visitor to have a complete look at your site. This is a kind of marketing for your services.
The colour , the images on your site gives the visitor an idea of your company. So make sure to use eye pleasing colours and images.
Do not make your website messy with too many images. Add smaller images and too big or heavy images as this will backfire by making page downloading slow. Too many images also hamper search engine indexing. There should be some content accompanying the graphics. All graphics no content will make the site look bland.
The background colours should be chosen with great care. They can either make or break the attractiveness of your. Good graphics and images will be of no use if the background colour is a total mismatch. Moreover, the background should not hamper the readability of the content. The content should be easily visible.
The knowledge of your target population in addition to the service or products provided will help you in deciding the overall graphics of your site. It is very important to know and understand the purpose of your site.
Try to attack the emotions of your visitors as purchases are based on emotions. The way the image of a product affects the visitor decides if they will buy it or no. the graphics on your website should encourage the visitors to become your customer.
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