Almost all Pegasus Onsite teams engage with the client weekly, including some of the most beloved brands in the country. The B2B sales organization is incharge of the larger client accounts as well as media and advertising agencies. Essentially, our client offers its customers engaging multi-channel media solutions and advertising space in their highly respected media including newspapers, magazines, TV, radio, events and other special formats.

Our client has two separate websites based on their units. Each website is designed considering their own customer segments, promoting and communicating the core brand message causing challenges in the lead generation. Therefore, it was decided to incorporate the website into one comprehensive service platform under one B2B brand for all the customers.The challenge was how to serve the clientele of different sizes and with different interests on the same website and to recognize the most important target groups and their needs.

Pegasus InfoCorp was picked as their affiliate to find out the challenges as it is known for its strategic approach and customer-centric design methods.

We started by interviewing the management and the sales team of both the units of our client. In accordance with the interview, we formed an insight of the present situation, principal objectives and primary customer groups. Subsequently the findings were confirmed in the workshops. We cross-examined client’s both the units and checked with them how comfortable it was for them to retrieve the information and what exactly they were looking for. Furthermore, we provided closer attention to the customer journeys and experiences of each division.

We began with preparing the website structure and service concepts, depending on the selective customer groups and their identified needs. Later the approved drafts were then processed into site components and views. The organized construction of the site component library was started simultaneously. We engaged closely with the client’s software development team to ensure best practices for the UX/UI implementation.

Lastly, we designed a pattern based on the most favorable site drafts and graphics. We recorded all the information and validation plans for further development. The documentation covers the process and site designs, while it also includes conclusive tasks for proofing the concept and furthermore developing the website.

From a strategic point of view, the client identifies and focuses on the most prominent customer section and expands the number of autonomous sales and self-services. On a cultural level, the practice serves the two units to work gradually towards their common goal. What initially appeared as merely a design task is actually an extensive exploration into the organization’s strategy and culture.

Above all, the co-creative and agile process amplifies the value of the website for our clients. It satisfies the true expectations and demands, that is more engaged customers through successful media campaigns, which fits as per their size and needs.

The different audience will effortlessly and quickly find content relevant to them . The key is to be able to direct the customer to a source of that information and get them to respond, regardless of them visiting the site from a display ad or landing on the homepage. Certainly, a client journey is presumably a reverse interpretation of a sales funnel with the same objective of getting more leads and as a result sell more. Rather being just a data-driven website, our clients B2B will engage visitors through its customer focused design and by seeking the right question.