The art of arranging information on the webpage in such a manner that the end user can utilize it with ease and efficiency is known as information design. Information has to been organized in a systematic manner on the site so that the site visitor can interpret it. The difference between web designing and information designing is that web designing concentrates on the design of the website but information designing takes into account the arrangement of information on the website.
The work profile of an information designer includes breaking down and organizing the information in such a manner that it blends with the overall design and the format of the website. Information designing more or less includes the following aspects:
- Information designing
- Information Architecture
- Interface designing
- Process Flowcharts
- Contents and Graphics Editing
- Banner Ads
- HTML Templates
- HTML Email
- UI Documentation
How to create a great information design?
A great information design should begin with a good research on client's requirements, what they need, how they need etc. Figuring out about their target audience, their services and products will also help you define your design. It is very necessary to have all the details of the project right at the beginning of the project. Clients will always make changes to the design this is where the research comes in. The objective behind doing a research is to prevent the clients from too many changes to the design.
Site maps define the information on the site. It categorizes as to what goes where and under what title. It also helps in basic navigation of the site.
Content outline designates the information that is presented on the site. Depending on the objective of the information or the content the hierarchy of the content has to be depicted by the content outline. Content outline generally includes categories like Home, About us, Contact us etc.
Wireframes are schematic representations of completed web pages. Wireframes contain information about the navigation and content of the web pages. It might or might not contain information about the page layout. They can also be done as HTML pages with functioning links which can give the clients a feel of navigation. The HTML pages can also help you to conduct testing.
Advantages of information design over web designing:
- Information Design clarifies goals and objectives
- Information Design provides a broader context
- Information Design balances the various specialties that participate in Web development
- Information Design focuses on the dynamic nature of strong Web development
This article has been compiled by the content development team at Pegasus InfoCorp which pulls subject matter specialists from different work domains. They can be contacted through the Pegasus InfoCorp website at info@pegasusinfocorp.com. Pegasus InfoCorp is an India based web design, web development and online/ offline software development company. Please visit http://www.pegasusinfocorp.com to read more articles and know more about us!
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