Search Engine Optimization does not only help in achieving higher page ranks but also in attracting the targeted traffic to your site. SEO includes researching the words that your target audience uses to search for your site.
Important techniques for researching the keywords have been discussed in this article.
Make a list of the keywords:
Use words that are specifically relevant to your services and products. Use phrases for better results. Single word keywords have become highly saturated moreover; they do not give targeted results. First have a tentative list of all the relevant keyword phrases that are the most suitable to your services or products.
There are various tools that are available on the net that help you in finding the keywords. Tools like Seochat, Word tracker, Overture, AltaVista etc,
While listing out the keywords, try to cover all the areas of your services or products which the visitor can use for the search. Different pages on your website should have different keywords depending on the content it is representing. For example, keywords for ‘About us' page should be different then the ‘Services' page.
Evaluate the keywords:
Evaluating the keywords gives you an idea of the existing competition for the short listed keywords. It also denotes the number of web pages cached by Google for that particular keyword. Evaluation helps in giving a brief idea about the complex indexing system of the search engines.
Maintain a record for all the information that you have collected in excels sheets. This will help in comparing various terminologies and also in removing the irrelevant matter.
Finalizing the keywords:
- Remove the keywords that are hard to rank based on page rank versus the competition idea.
- Low popularity keywords should be removed.
- Keywords that show a high page rank and perfectly match your services and products should be finalized.
Placing the keywords:
Placing the keywords on strategic locations on your web page is equally important. Divide the keywords in groups such that each group consists of closely related keywords. Now place them accordingly in the various sections and parts of your web pages.
There are certain simple rules that need to be followed while placing the keywords
- Do not over use the keywords on a particular page.
- Place the keywords in
- Title Tag
- Meta Description Tag
- Body text
- Alt tag
- Anchor text
- Table summary
- Write keyword rich content
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