Internet technologies have become a way of life boosting ecommerce. Businesses world wide have realized the importance of having a website. Websites play an important role in marketing a company and its products. Today’s market is customer centric so it is essential to have website which is customer friendly in all aspects.
The Don’ts for a visitor friendly website
These factors will drive the visitors away. In today’s world of jet speed visitors don’t have the patience to wait for the website to download at its own sweet time. They don’t have time to figure out confusing navigation nor go through matter that is of no use to them.
- Slow download
- Confusing web site
- Irrelevant matter.
First impression is the last impression.
The Do's for a visitor friendly website
- Plan the site with the customer in mind.
Imagine how your customers (existing and prospects) will use your site. Consider their reasons for visiting and their needs. Something that looks logical to you may not appear so to a first-time visitor.
- Have clear goals:
What is the aim of your web site? What products or services you wish to provide? Who is your target audience? The answers to these questions will paint a preety clear picture of how you want your website to be built.
- Page size:
Page sizes should be directly proportional to the download speed. Maintain the page size for the download to be faster.
Content provides all the information to your site visitor. The content should be relevant to the purpose of your site. Your content should answer all the questions asked by the visitors. Good content also increase your page rank. Sites containing good and relevant content always get indexed by search engines.
- Customer friendly
Plan your web site from the customer's point of view. The designing navigation should be done considering the target population of your services or products.
Make your site more interactive fro the visitors. The content, design, navigational links should attract the visitors to your site.
Ask for comments from your visitors through mail, chat, online forms etc. and once they contact you, acknowledge their comment by saying thank you. This can be done by setting up an auto-responder mail system. Update your site regularly and keep your customers informed about when the site is down for updating etc.
- Customer Relationship Management:
Everybody is in the rat race of having a web site. Implement tools and techniques to serve your visitors better and make your website stand out in the crowd.
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