Search engines are always on lookout for good relevant content. However many corporate web sites don’t know what content to use when it comes to search engine optimization.
In spite of this, there are companies which do have textually rich material on their sites which are eagerly awaited by search engines. These files are in the Adobe Acrobat’s PDF format featuring manuals, features lists, technical specifications, White Papers, and the similar stuff.
Unfortunately, search engines do not index PDF files as a rule. However the PDF format is used widely as it allows for easy cross system transfer of formatted documents. All they have to do is to download the Adobe’s free Acrobat Reader program which plugs itself into the major browsers upon installation
Don’t let this material lie around useless. Convert the PDF formats in text formats and set it up as standard web pages with full navigation elements, cross link to these pages from your index page and submit it to all the search engines. It works wonders for your sites page rank. The slight loss of formatting and layout offered by the PDF format is more than made up for by enhanced visibility and positioning in the search engine's indexes!
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