| The Law of the Dead End Street
Setting up a website is like building a storefront on a dead-end street. If you want any shoppers, you must give them a reason to come.
It’s not like you build a site and then expect people to come and that too on the internet! Yet beginners build a website without a proper marketing plan.
The most well planned websites are wasted until people don’t appreciate them. Manufacturing a wonderful product is essential but products don’t sell by themselves. One needs to have a good marketing plan to sell those products.
So the first question you need to ask yourself, even before you build your company's site, is: How will we get people to visit? Perhaps your marketing plan will look like this:
- Banner ads for the initial few months.
- Search engine positioning
- Reciprocal links exchange with other organizations.
- Listing in good directories.
- A monthly newsletter that would introduce your company, products etc.
After this you can decide accordingly which activities you would handle on your own and which you would prefer to outsource. Your marketing plan may look much different than this, but you must give visitors a reason to come.
Most of the sites are not well planned or well designed but people still visit these sites. The reason is good content. Good content should answer your visitor’s questions. Their doubts should be cleared by the content. Excellent content not only helps you in marketing your company but also gets you a good page rank. It also helps you in link exchange which is again boosts your marketing.
This article has been compiled by the content
development team at Pegasus
InfoCorp which pulls subject
matter specialists from different work domains. They can be
contacted through the Pegasus
InfoCorp website at info@pegasusinfocorp.com. Pegasus
InfoCorp is an India based web
design, web
development and online/
offline software development company. Please visit http://www.pegasusinfocorp.com to read more articles and know more about us!
Other companies and organizations are welcome to reprint this article
on their websites provided the following conditions are met.
- The article is not changed in any manner
- The article is copied as is in its entirety (including back
links to the Pegasus InfoCorp website).
- The company/ organization reprinting the article agrees to
defend, indemnify and hold harmless Pegasus InfoCorp, its employees,
directors, officers, agents, partners and their successors and
assigns from and against any and all liabilities, damages, losses,
costs and expenses, including attorney's fees, caused by or
arising out of claims based upon the use of the article, including
any claim of libel, defamation, violation of rights of privacy
or publicity, loss of service by subscribers and infringement
of intellectual property or other rights.
|
