The Law of the Dead End Street
Setting up a website is like building a storefront on a dead-end street. If you want any shoppers, you must give them a reason to come.
Itís not like you build a site and then expect people to come and that too on the internet! Yet beginners build a website without a proper marketing plan.
The most well planned websites are wasted until people donít appreciate them. Manufacturing a wonderful product is essential but products donít sell by themselves. One needs to have a good marketing plan to sell those products.
So the first question you need to ask yourself, even before you build your company's site, is: How will we get people to visit? Perhaps your marketing plan will look like this:
- Banner ads for the initial few months.
- Search engine positioning
- Reciprocal links exchange with other organizations.
- Listing in good directories.
- A monthly newsletter that would introduce your company, products etc.
After this you can decide accordingly which activities you would handle on your own and which you would prefer to outsource. Your marketing plan may look much different than this, but you must give visitors a reason to come.
Most of the sites are not well planned or well designed but people still visit these sites. The reason is good content. Good content should answer your visitorís questions. Their doubts should be cleared by the content. Excellent content not only helps you in marketing your company but also gets you a good page rank. It also helps you in link exchange which is again boosts your marketing.
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